摘要
在全社会高度关注下,提升居民食品消费安全感、获得感和幸福感,需要准确把握消费者食品安全评价的影响因素和形成机制。运用多层次线性回归模型从微观消费者客观特征、主观风险感知与宏观经济社会发展状况三个角度、两个层次分析中国消费者食品安全满意度的影响因素。研究结果表明:(1)微观层面上,食品安全满意度评价受到个体的年龄和职业等特征的影响,对政府信息源的信任度会影响消费者食品安全风险感知,更是重要的影响因素;(2)宏观层面上,食品安全满意度与当地经济发展水平呈负相关,结论验证了消费者食品安全感的“Easterlin悖论”,但城市规模会呈现正向的影响作用;(3)宏观影响因素会调节微观影响因素与当地食品安全满意度评价的相关关系。研究结果丰富了食品安全满意度量化分析的相关理论,同时也为政府引导居民食品消费决策,提升食品安全监管效率,制定幸福导向的公共政策提供了启示。
Under the high attention of the whole society,it is necessary to accurately grasp the influencing factors and formation mechanism of consumers'food safety evaluation to enhance the residents'sense of food consumption security,acquisition and happiness.This article uses HLM to analyze the influencing factors of Chinese consumers'satisfaction with food safety from three perspectives and two levels of object characteristics of consumers,subject risk perception and macroeconomic and social development.The results show that:(1)On the micro level,the evaluation of food safety satisfaction is affected by the characteristics of individual age and occupation,and trust in the government,which affects perception of food safety risks,is a more important factor;(2)On the macro level,food safety satisfaction is negatively correlated with the level of local economic development,which verifies the conclusion of Easterlin paradox.However,the city size shows a positive effect;(3)Macro factors would adjust the relationship between micro factors and local food safety satisfaction evaluation.The results enrich the relevant theories of quantitative analysis of food safety satisfaction,and provide enlightenment for the government to guide residents'food consumption decisions,improve the efficiency of food safety supervision,and formulate happiness oriented public policies.
作者
张红凤
李萍
王超
ZHANG Hongfeng;LI Ping;WANG Chao(School of Public Administration,Shandong University of Finance and Economics,Jinan 250014,China;School of Economics,Shandong University of Finance and Economics,Jinan 250014,China)
出处
《经济与管理评论》
CSSCI
北大核心
2021年第3期98-110,共13页
Review of Economy and Management
基金
国家社会科学基金重点项目“新旧动能转换的进程测度及推进策略研究”(19AJY014)
山东省社会科学规划研究重点项目“地方政府‘放管服’改革效果测度与治理路径研究”(18BGLJ02)
“泰山学者建设工程”专项经费资助。
