摘要
基于2003—2018年东盟主要国家赴华入境旅游年度统计数据,运用数理统计方法对东盟赴华入境旅游的市场特征与影响因素进行了分析。结果表明:(1)东盟赴华入境旅游总人次持续高速增长,屡创新高。(2)东盟赴华入境旅游市场时间分布呈大体均匀、个别集中的特性,空间分布越来越集中。(3)越南和缅甸是明星市场,马来西亚是金牛市场,印度尼西亚、菲律宾、新加坡和泰国是瘦狗市场,幼童市场空缺,总体市场结构有待完善。(4)2021—2025年,东盟赴华入境旅游需求将保持稳定增长,市场发展前景广阔。(5)交通便捷度、经济交往程度、经济发展水平、旅游接待能力和资源禀赋对东盟赴华入境旅游需求的影响程度依次降低。
Based on the statistical data from 2003 to 2018,this paper analyzed the characteristics and influencing factors of ASEAN visiting-China market by using mathematical statistics method.The results showed that:(1)The total number of ASEAN tourists continued to grow at a high speed and reached high records repeatedly.(2)The time distribution was generally well-distributed and individually concentrated,while the spatial distribution was more and more concentrated.(3)Vietnam and Myanmar were the stars markets,Malaysia was the cash cow market,Indo nesia,the Philippines,Singapore and Thailand were the lean dog markets,and the children′s market was vacant.(4)From 2021 to 2025,ASEAN′s inbound tourism demand would maintain a stable growth trend,with a vast range of prospects for the market development.(5)The influence of transportation convenience,economic communication,economic development level,tourism reception capacity and resource endowment on ASEAN visiting-China demand decreased in turn.
作者
郑竹欣
郭峦
ZHENG Zhu-xin;GUO Luan(Guangxi University School of Business,Nanning 530004,China;Guangxi UniversityGuangxi Development Strategy Research Institute,Nanning 530004,China)
出处
《资源开发与市场》
CAS
北大核心
2021年第5期598-604,共7页
Resource Development & Market
基金
国家社会科学基金重点项目(编号:17AJL012)
教育部人文社会科学研究规划基金项目(编号:19YJA790020)
广西高校人文社会科学重点研究基地“广西发展战略研究院”课题(编号:2020GDSIYB03)联合资助。
关键词
东盟
入境旅游
市场特征
影响因素
ASEAN
inbound tourism
market characteristic
influencing factor
