摘要
面对越来越复杂的国际形势,中国电影产品在制作和传播方面需要制定统一有效的战略机制。在对国外观众观看中国电影的相关问卷调查数据分析的基础上,通过公因子分析法来剖判中国电影文化传播的优势及劣势,并结合中国电影对外传播的实际情况,可以得知中国电影产品具有文化资源、类型化、系列化和文化创新这四大潜在优势。这些潜在优势可以作为中国电影国际传播过程中实施差异化战略的主要依据,进而以此为基础提出针对性发展策略。我们通过发掘丰富深厚的中国文化资源,可以提升中国电影人才优势,推动中国电影系列片的创造,消除中国文化电影传播过程的语言障碍和文化障碍等方式,使中国文化的电影传播在国际竞争中不断创造优势,获得最大的传播效益。
Facing the increasingly complex international situation,a unified strategy is needed for the production and dissemination of Chinese film products.Based on the analysis of a foreign audiences’questionnaire survey on watching Chinese movies,this paper identifies the advantages and disadvantages and determines the development directions of Chinese film culture communication through the common factor analysis method.It is found that the Chinese film products have four potential advantages:cultural resources,genre film,serialization and cultural innovation,which should be the main directions of the differentiation strategies.In addition,a number of highly targeted development strategies should be taken to make the film communication of Chinese culture constantly explore its potential,make up for its shortcomings,create advantages and achieve maximum communication effect in the international competition under the action of source power and internal and external driving forces.
作者
许在元
XU Zaiyuan(School of Business,East China University of Science and Technology,Shanghai 200237,China)
出处
《河北师范大学学报（哲学社会科学版）》
2021年第3期148-156,共9页
Journal of Hebei Normal University(Philosophy and Social Sciences)
基金
国家社会科学基金重大招标项目“提升我国文化产品国际竞争力的路径与策略研究”(项目编号:12&ZD027)。
关键词
中国电影传播
产品差异化
类型化电影
系列电影
Chinese film communication
product differentiation
genre films
serial films
