摘要
文化遗产作为一种“符号”裹挟在数字媒介环境之中。文化遗产传播是一个增值过程,数字媒介作为文化遗产传播的载体,具有诸多优势和新特点。数字媒介传播背景下,各个文化遗产主体相对拥有均等的发声权力,主体间对文化遗产信息进行互补性传播、相互监督、协同过滤,针对不同受众进行分众精准传播。随着新媒介及各种网络技术的发展与应用,文化遗产呈现的内容也不断创新,数字媒介改变了遗产的文化意义和对遗产表现的诠释路径,增加了全新的展示内容,成为现代社会再生产的“新产品”。数字媒介提升了文化遗产的传播能力,使文化遗产(产品)原有表现和生产形式过时,再现了文化遗产的完整感官体验,将使文化遗产逆转为交互系统。文化遗产在数字媒介传播中要尊重文化规律与遗产意义的完整性,保证文化意涵不能被歪曲与误解,否则将失去其文化价值。
As a kind of“symbol”,cultural heritage is deeplyinvolved in the digital media environment.As the carrier of the communication of cultural heritage,digital media has many advantages and new characteristics,which is of great help to boost the value-added process of cultural heritage communication.Under the background of digital media communication,each subject of cultural heritage has equal voice power,and the subjects carry out complementary communication of cultural heritage information.Focus on different audiences.With the development and application of new media and various network technologies,the content is also constantly innovated.Digital media has changed the cultural significance of heritage and the path of heritage performance,increased the display content,and become the“new product”of modern social reproduction.Digital media improves the communication ability of cultural heritage,makes the original performance and production form of cultural heritage(products)obsolete,reproduces the complete sensory experience of cultural heritage,and turns cultural heritage into an interactive system.Cultural heritage should respect the integrity of cultural law and heritage significance in digital media communication,and ensure that cultural meaning can not be distorted and misunderstood,otherwise it will lose its cultural value.
出处
《中原文化研究》
2021年第3期74-81,共8页
The Central Plains Culture Research
基金
高校优秀青年人才支持计划项目“新媒介环境下文化遗产传播研究”(gxyqZD2018009)成果。
关键词
数字媒介
文化遗产
符号
媒介四律
文化价值
digital media
Cultural Heritage
symbol
four laws of media
cultural value
