摘要
筷子是发源于我国的特色餐具。由于其使用非常普遍,致使人们熟视无睹,故此,几千年来一直保持着简单的构造,产品同质化严重,难以满足当今消费者个性化的需求。基于STP理论并运用思维导图对筷子进行发明创新,从物质与精神层面创造出丰富多彩的筷子系列产品。对于其它产品的创新发明具有普适价值,也可拓宽企业的消费者市场,使其在同行业竞争中更具优势。
Chopsticks are characteristic tableware originating in China.Because of its widespread use,people are blind to it.Therefore,for thousands of years,it has maintained a simple structure.The product homogeneity is serious,and it is difficult to meet the personalized needs of today's consumers.Based on STP theory and using mind mapping,chopsticks are invented and innovated to create a rich and colorful series of chopsticks from the material and spiritual level.The innovative inventions of other products have universal value,and can also broaden the consumer market of enterprises,making them more competitive in the same industry.
作者
苏云
杨博
SU Yun;YANG Bo(School of Management,Lanzhou University,Lanzhou 730000,China)
出处
《兰州工业学院学报》
2021年第2期95-103,共9页
Journal of Lanzhou Institute of Technology
关键词
STP
筷子
产品创新
STP
chopsticks
product innovation
