摘要
文章旨在探析乡村文创设计新方式,推动美丽乡村建设,让乡村的色彩,成为中国的色彩。提出在发掘乡村文创时,首先要构建乡村的在地资源系统,其次挖掘资源中主要特色运用新媒体技术创作内容,形成新的IP,再从中开发实物产品,最终加快乡村产业转型,助力乡村振兴。
The purpose of this paper is to explore the new ways of rural cultural and creative design, promote the construction of beautiful countryside, and make the color of countryside become the color of China. It is proposed that when exploring rural cultural and creative resources, we should first construct the local resource system of rural areas, secondly excavate the main characteristics of resources, use new media technology to create content, form new IP, and then develop physical products from it, finally accelerate the transformation of rural industries and help rural revitalization.
作者
丁雨婕
Ding Yujie(China Academy of Art,Hangzhou Zhejiang 310024)
出处
《流行色》
2021年第1期43-44,共2页
Fashion Color
关键词
美丽乡村
纪录片
文创设计
beautiful town
documentary
cultural and creative design
