摘要
文章复现了作为新媒体的广播在20世纪50年代如何进入中国农村,以及如何与农村社会发生互动的历史进程。研究发现,相比于物理空间层面,更重要的是广播在机制层面进入乡村,具体表现为:以人为媒介、依托横向与纵向的组织、建构多种媒体形式互动的融合网络。广播与乡村的互动,不能仅仅在大众媒介与政治中心工作的关系层面展开,而应该在更为深层的社会结构层面进行讨论,其中"治理"便是一种重要的互动方式。这种"深层互动"也是新媒介有机嵌入社会的有效方式。在此过程中,群众工作路线尤为重要,既为彼时农村广播网的建成和治理功能的发挥提供了工作保障,也为中国特色社会主义留下了宝贵经验。
This paper reproduced the historical process of how did broadcast,as a new media,enter the countryside in the 1950 s,and how did it interact with rural society.The research found that,compared with the physical space level,it was more important for broadcasting to enter the countryside at the mechanism level,which was embodied in the following aspects:people as the medium,relying on horizontal and vertical organizations,and constructing a fusion network of multiple media forms.For the interaction between broadcasting and rural areas,the interaction between mass media and the work of the political center should not be discussed only at the level of entertainment and policy propaganda,but at a deeper level of social structure,in which"governance"was an important way.This kind of"deep interaction"was also an effective way for the new media to embed itself into the social structure organically.In this process,the view of the masses was especially critical,which not only provided work guarantee for the construction of rural broadcasting network and the play of governance function,but also left valuable experience for the socialism with Chinese characteristics.
作者
沙垚
张思宇
SHA Yao;ZHANG Siyu(School of Journalism and Communication,University of Chinese Academy of Social Sciences;Institute of Journalism and Communication,Chinese Academy of Social Sciences;School of Journalism and Communication,Northwest University of China)
出处
《国际新闻界》
CSSCI
北大核心
2021年第1期120-137,共18页
Chinese Journal of Journalism & Communication
基金
中国社会科学院大学“人文社会科学新苗支持计划”项目阶段性成果。
关键词
农村广播
群众路线
社会治理
Rural broadcasting
the mass line
social governance
