摘要
随着时代的进步,消费者在消费时越来越关注商品外在的包装设计,在传统图形元素的基础上,受到了新媒体的影响,包装设计的改进已经越来越贴合消费者的消费需求。完善现代包装设计能够提高消费者与商品之间的沟通和信息的交流,通过新媒体的宣传进行全方位的引导。本文在传统包装设计的基础上,对新媒体对现代包装设计产生了重要的影响和积极的作用,最后对图形元素在现代包装设计中的应用进行研究,结合中国的文化传统,将图形元素应用到现代包装设计中,能够填充消费者的视觉效果,满足消费者的消费欲望,同时,还能够有利于人们保护生态环境的需求,符合新媒体下对现代包装设计的追求,也是未来发展的主流和趋势。
With the progress of the times,consumers pay more and more attention to the external packaging design of goods.On the basis of traditional graphic elements,they are influenced by new media,and the improvement of packaging design has been more and more in line with consumer demand.Perfecting modern packaging design can improve the communication and information exchange between consumers and commodities,and guide them in all directions through the propaganda of new media.On the basis of traditional packaging design,this paper has an important influence and positive effect on modern packaging design by new media.Finally,it studies the application of graphic elements in modern packaging design.Combining with Chinese cultural tradition,applying graphic elements to modern packaging design can fill consumers’visual effects and satisfy consumers’consumption desires.At the same time,it can also help people to protect the ecological environment,which is in line with the pursuit of modern packaging design under new media,and is also the mainstream and trend of future development.
作者
罗茜
LUO Qian(Academy of Fine Arts,Chongqing Three Gorges University,Chongqing 404000,China)
出处
《绿色包装》
2021年第3期61-64,共4页
Green Packaging
关键词
新媒体
图形元素
包装设计
研究应用
new media
graphic element
packaging design
research and application
