摘要
本文通过分析“南京气象”和“中央气象台”新浪微博所发布的天气预报,探讨了新媒体微博中的建议言语行为特征及其建构的语用身份。从建议行为的结构来看,“南京气象”建议行为较为复杂,多使用“前序话语+建议”和“前序话语+建议+补充话语”,构建亲和的地方台身份;而“中央气象台”的建议行为结构相对简单,多采用较为直接的方式提供建议,构建其官方的国家台身份。在描述建议接受者时,“南京气象”使用较为亲近的指称语,以构建亲和形象;而“中央气象台”大多使用第三人称指称语,拉开了其与读者的距离,且建议提供者主要是“专家”,突显其专业、权威的气象台身份。“南京气象”和“中央气象台”均会使用表情符号,体现气象微博趋于建构亲民身份的倾向。
The paper analyzes weather forecasts issued by Nanjing Observatory and The Central Observatory,and studies the linguistic features of advice giving and identity construction of micro-bloggers in social media.In terms of advice structures,more complex structures are employed by Nanjing Observatory and explanation and reasons are provided to ease the imposition of advice-giving,thus constructing Nanjing Observatory as a local observatory with affinity;by contrast The Central Observatory uses relatively simple structure sand tends to give advice directly,thus constructing it as an officially national observatory.When addressing advice recipients are addressed,intimate referring expressions are employed by Nanjing Observatory to constructs its friendly image while the third person referring expressions that distance itself from its readers are mostly used by The Central Observatory.What s more,some advice issued by The Central Observatory comes from an expert,which reflects its identity as a professional and authoritative observatory.Nonverbal language,i.e.emoticon,is used by both meteorological micro-bloggers,which reflects that meteorological micro-bloggers tend to construct an identity of an observatory intimate to people.
作者
张亚丽
景晓平
Zhang Yali;Jing Xiaoping
关键词
建议行为
身份建构
气象微博
advice-giving
identity construction
meteorological micro-bloggers
