摘要
聚焦新媒体时代互联网行业发展,平台型媒体以多领域、多形态、多样化特点赢得众多用户青睐。“今日头条”发展较早,建立了较为完善的媒介平台,已实现信息产品的生产、分发、售卖的流程一体化,初具系统形态。因此,本文从媒介生态视角探究“今日头条”的媒介活动,发现以“今日头条”为代表的平台型媒体呈现出多样性、包容性与协同性的特点。在平台的信息传播活动中表现出信息生产与发布、信息分发与互动、信息转化与反馈三个动态阶段,并且相互连接构成系统循环的生态面貌。在这个动态联结的循环系统中,平台型媒体为领域各异的创作者、数量庞大的用户以及各类广告主提供了桥梁,创造出异彩纷呈的信息内容。在此基础上,平台型媒体逐渐形成新型舆论场,为社会的发展注入了新的动力,为大众提供更开放、更全面的世界。
Focusing on the development of the Internet industry in the new media era,platform media has won the favor of many users for its multi-fields,multi-forms and diversified characteristics.Toutiao has developed early and established a relatively complete media platform.It has realized the integration of production,distribution and sales of information products,and has begun to take a systematic form.Therefore,this paper explores the media activities of“Toutiao”from the perspective of media ecology,and finds that the platform media represented by“Toutiao”are characterized by diversity,inclusiveness and synergy.In the information communication activities of the platform,there are three dynamic stages:information production and release,information distribution and interaction,information transformation and feedback,and they are interconnected to form the ecological features of the system cycle.In this dynamically connected circulatory system,platform-based media provides a bridge for creators in different fields,a large number of users and various types of advertisers to create colorful information content.On this basis,the platform media gradually formed a new public opinion field,injected new impetus to the development of the society,and provided the public with a more open and comprehensive world.
出处
《传媒经济与管理研究》
2020年第1期55-73,共19页
Media Economics and Management Research
