摘要
阐述了山东省鱼台县特产、国家农产品地理标志产品鱼台大米的地理标志特征,包括特定的生产地域、独特的产地环境、丰富的人文历史及特有的产品品质,并从产地选择、品种选择、生产管理、收获与加工等方面总结了鱼台大米独特的生产方式,同时提出了相应的品牌建设策略,旨在最大程度地维护鱼台大米的品牌,进一步提高鱼台大米的品牌知名度和市场竞争力。
This paper expounds the geographical indication characteristics of Yutai rice,a special product of Yutai County and a national agricultural product geographical indication product of Shandong Province,including specific production area,unique production environment,rich human history and unique product quality,summarizes the unique production mode of Yutai rice from the aspects of production area selection,variety selection,production management,harvest and processing,and puts forward corresponding countermeasures the brand building strategy of Yutai rice aims to maintain the brand of Yutai rice to the greatest extent and further improve the popularity and market competitiveness of Yutai rice.
作者
刘延刚
刘丽娟
LIU Yan-gang;LIU Li-juan(Linyi Academy of Agricultural Sciences,Linyi Shandong 276012,China)
出处
《北方水稻》
CAS
2021年第2期54-58,共5页
North Rice
基金
山东省现代农业产业技术体系水稻创新团队遗传育种岗位建设项目(SDAIT-17-02)。
关键词
鱼台大米
地理标志特征
独特生产方式
品牌建设策略
Yutai rice
Geographical indication characteristics
Unique production mode
Brand building strategy
