摘要
互联网的普及改变了人们的消费模式,越来越多的人热衷于网上购物,直播带货已然成为一种趋势。近年来,德化积极探索淘宝直播销售模式,利用直播进行陶瓷产品销售,既带动了地区经济增长,也扩大了德化陶瓷的影响力。同时,该模式也面临一些困境,如观念意识淡薄、专业人才缺乏等。因此,有必要从政府和企业的角度展开思考,探索借助网络直播促进德化陶瓷产业发展的有效措施。
The popularity of the internet has changed people's consumption patterns,more and more people are keen on online shopping,live commerce has become a trend.In recent years,Dehua has actively explored the sales mode of Taobao live-streaming,using live-streaming for ceramic product sales,which has not only driven regional economic growth,but also expanded the influence of Dehua ceramics.At the same time,this mode also faces some difficulties,such as the thinness of concept and consciousness,the lack of professionals and so on.Therefore,it is necessary to start thinking from the perspectives of government and enterprises,and explore effective measures to promote the development of Dehua ceramic industry with the help of live-streaming.
作者
黄燕萍
HUANG Yan-ping(Quanzhou Arts and Crafts Vocational College,Quanzhou 362500,China)
出处
《中小企业管理与科技》
2021年第10期111-113,共3页
Management & Technology of SME
基金
2019年福建省教育厅中青年教师教育科研项目“‘互联网+’时代下陶瓷产品网络直播的现状和发展研究——以德化陶瓷淘宝直播研究为例”(项目编号:JAS19692)。
