摘要
选取黟县乡村民宿作为研究对象,以携程旅行网为民宿游客点评的样本来源,共收集到有效数据5069条,利用文本分析中的词频分析、语义网络分析、情感分析等方法,对游客关于黟县乡村民宿旅游产品的感知焦点、情感表达、体验评价等进行系统性分析,明晰游客对黟县乡村民宿旅游产品的整体感知、黟县未来乡村民宿旅游产品的提质升级方向和转型发展路径,为黟县乡村振兴的实现提供理论参考。
This paper selects rural homestay in Yi County as the research object,takes homestay tour⁃ists’comments on Ctrip as samples,and collects 5069 valid data.With the method of word frequency analysis,semantic network analysis,emotion analysis in text analysis,this paper systematically analyzes the tourists’perception focus,emotional expression and experience evaluation of rural homestay tourism products in Yi County,so as to clarify the tourists’overall perception,the upgrading direction and trans⁃formation development path of rural homestay tourism products there in the future and provide a theoreti⁃cal reference for the rural revitalization of Yi County.
作者
李东和
孟红
李雨轩
Li Donghe;Meng Hong;Li Yuxuan(Business School,Anhui University,Hefei 230601,China)
出处
《黄山学院学报》
2021年第1期24-30,共7页
Journal of Huangshan University
基金
安徽省哲学社会科学规划项目(AHSKF2018D59)。
关键词
在线点评
乡村民宿
旅游产品
感知
黟县
online comments
rural homestay
tourism products
perception
Yi County
