摘要
本文根据当前国内航空业发展的困局以及市场需求,同时结合电商领域在个性化推荐方面的成熟经验,从航空公司视角出发,首先分析个性化场景案例并概述了航空公司营销与服务过程中认识旅客、了解旅客的基本过程,进而详细阐述了个性化推荐引擎需要具备的核心要素,最后提出航空公司旅客数字化出行的核心理念,即"把合适的产品或服务以适合的价格在恰当的时机推送给真正需要的旅客"的个性化实现思路,进而通过构建个性化推荐引擎解决方案来践行旅客个性化。
Based on the current difficulties in the development of the domestic aviation industry and market demand, and combined with the mature experience of the e-commerce field in personalized recommendation, from the perspective of airlines, this article first analyzes personalized scenarios and outlines the airline marketing and service process The basic process of understanding and understanding passengers, and then elaborated on the core elements that a personalized recommendation engine needs to have, and finally put forward the core concept of airline passenger digital travel, which is to "put the right product or service at the right time at the right price. The personalized realization idea of "Push to the passengers who really need it", and then implement passenger personalization by constructing a personalized recommendation engine solution.
作者
郝树海
HAO Shuhai(Information Department,China Eastern Airlines Co.,Ltd.,Shanghai 201100,China)
出处
《信息与电脑》
2021年第2期37-40,共4页
Information & Computer
关键词
个性化
OTA
推荐引擎
商务智能
personalized
OTA
recommendation engine
business intelligence
