摘要
乡村旅游作为一种新型农业经营状态将农业与旅游业有机结合起来,为工作生活中压力大、渴望享受田园生活的消费者提供了“新精神消费品”。乡村旅游利用乡村振兴等优惠性政策快速发展,为产业融合、农业经济以及农村扶贫等发展做出了一份贡献。然而随着疫情短期的冲击,游客量的减少使得乡村旅游业陷入谷底。通过对乡村旅游消费者群体进行调查,运用二元Logistics回归进行市场分析,对乡村旅游业抓住精准的目标群体消费者作出总结,并对乡村旅游业迎接高质量的中长期经济发展提出一些建议和方法。
Rural tourism,provides"new spiritual consumer goods"for consumers who are stressed in work and life and eager to enjoy rural life.The rapid development of rural tourism using preferential policies such as rural revitalization has made a contribution to the development of industrial integration,agricultural economy and rural poverty alleviation.However,with the short-term impact of the epidemic,the decline in the number of tourists has pushed the rural tourism industry into a bottom.Conducts a survey on rural tourism consumer groups,uses binary logistics regression to conduct market analysis,summarizes the rural tourism industry's grasp of the precise target group of consumers,and proposes some suggestions for the rural tourism industry to meet high-quality medium and long-term economic development Suggestions and methods.
作者
张思源
刘晨雨
夏龙
常丽红
ZHANG Si-yuan;LIU Chen-yu;XIA Long;CHANG Li-hong(College of Grammar and Urban-Rural Development,Beijing Agricultural University,Beijing 102206,China)
出处
《科技和产业》
2021年第3期161-165,共5页
Science Technology and Industry
基金
北京哲学社科基金项目(18GLC075)
北京农学院学位与研究生教育改革与发展项目(2020YJS067)。
关键词
乡村旅游
农业经济
农村发展
rural tourism
agricultural economy
rural development
