摘要
为了深入剖析大型体育赛事如何影响举办地居民主观幸福感的问题,主要使用问卷调查法和结构方程法,基于消费者行为学的期望确认理论,以社会文化影响感知、社区生活质量和赛事满意度为中介,对参与度与主观幸福感的关系进行了研究。构建了以参与度为自变量、主观幸福感为因变量,社会文化影响感知、社区生活质量和赛事满意度为中介变量的概念模型,设计了各个变量的测量量表,利用结构方程模型验证了研究模型,并进一步使用PROCESS软件验证了中介效应假设。研究结果显示:参与度对主观幸福感有直接正向作用,并存在5条间接作用路径——社会文化影响感知和赛事满意度单独发挥中介作用,社会文化影响感知与赛事满意度,社区生活质量与赛事满意度,社会文化影响感知、社区生活质量与赛事满意度皆发挥链式中介效应。研究发现:社区生活质量对主观幸福感的中介效应必须通过赛事满意度达成。
Based on the Expectation Confirmation Theory(ECT)in consumer behaviour,the current research explored the impact of residents’ involvement in major sports events on their subjective well-being(SWB)and the mediating roles of residents’ perceived social-cultural benefits from the events,community quality of life(CQoL)and event satisfaction by using the methods of the questionnaire survey and Structural Equation Model(SEM).A conceptual model with involvement as independent variable,SWB as dependent variable,perceived social-cultural benefits,CQoL and event satisfaction as mediating variables was constructed.The measurement scales of the above variables were also constructed.SEM was established to verify the theoretical model and PROCESS was used to further test the mediating effects.The results showed that involvement has a direct positive effect on SWB with five indirect paths.Perceived social-cultural benefits and event satisfaction mediate the influence of involvement on SWB respectively.Perceived social-cultural benefits and event satisfaction play a chain mediating effect.CQoL and event satisfaction play a chain mediating effect.Perceived social-cultural benefits,CQoL and event satisfaction play a chain mediating effect.The results emphasized the importance of event satisfaction on the generation of SWB from CQoL.
作者
黄颖
邓富民
金亚男
HUANG Ying;DENG Fu-min;JIN Ya-nan(Siehuan Univensity,Chengdu 610064,Sichuan China;South-Central University for Nationalities.W uhan 430074,Hubei China)
出处
《北京体育大学学报》
CSSCI
北大核心
2021年第1期104-115,共12页
Journal of Beijing Sport University
基金
四川省社会科学研究“十三五”规划2019年度课题“基于区块链技术的四川省个人信用体系研究”(项目编号:SC19EZD004)。
关键词
参与度
主观幸福感
社会文化影响感知
社区生活质量
赛事满意度
期望确认理论
involvement
subjective well-being
perceived social-cultural benefit
community quality of life
event satisfaction
expectation confirmation theory