摘要
习近平总书记在党的十九大报告中提出“要继承革命文化,发展社会主义先进文化”,红色文化是社会主义先进文化的重要组成部分,体现了物质载体与精神表征的统一,是中国共产党成长发展的写照,是滋养中国共产党人不忘初心、牢记使命、继续前行的力量源泉、精神财富和思想瑰宝,具有显著特征及多维价值意涵。在牢固树立文化自信、助推社会主义文化强国建设、培育和践行社会主义核心价值观等方面具有重要的作用和意义。融媒体背景下红色文化的传播力和影响力、传播的方式多样性、红色文化传播的互动性均得到了显著提升和增强。通过创新融媒体背景下红色文化传播理念;创新红色文化传播“融载体”;依托“融载体”,打造具有特色性的可视化产品;构建完善的红色文化传播产业链等方面,建构融媒体背景下的红色文化传播路径,将红色文化和红色基因继承好、发扬好。
In the report of the 19th National Congress of the Communist Party of China,General Sec⁃retary Xi Jinping proposed“to inherit revolutionary culture and develop advanced socialist culture.”As an important part of socialist advanced culture,Red culture is the portrayal of the growth and development of the Communist Party of China.It is the source of power,spiritual wealth and ideological treasure to nourish the Chinese Communists to keep in minds their original aspirations,remember their mission and continue to move forward.It plays an important role and significance in firmly establishing cultural confidence,boost⁃ing the construction of a socialist culture,cultivating and practicing socialist core values.Under the back⁃ground of media convergence,the communication power and influence of red culture,the diversity of com⁃munication methods,and the interactivity of red culture communication have been significantly improved and enhanced.In order to inherit and carry forward the red culture and red gene,we should innovate the concept of red culture communication under the background of media convergence,innovate the“media car⁃rier convergence”of red culture communication,rely on the“media carrier convergence”to create charac⁃teristic visual products,and build a perfect red culture communication industry chain.
作者
常锐
刘琳
CHANG Rui;LIU Lin(School of Marxism,Jilin Normal University,Siping,Jilin 136000,China)
出处
《吉林师范大学学报（人文社会科学版）》
2021年第2期111-116,共6页
Journal Of Jilin Normal University:Humanities & Social Science Edition
基金
国家社会科学基金项目(16BKS129)
教育部高校示范马克思主义学院和优秀教学科研团队建设项目(19JDSZK090)
吉林省高等教育教学改革研究项目。
关键词
融媒体
红色文化传播
路径建构
media convergence
red culture communication
path construction
