摘要
"95后"作为"标签"已经被社会广泛关注,作为社交媒体时代的第一代原住民,他们在虚拟网络中构建了自己的思考路径和生活范式,95后的群体特征和生活方式是文章研究的核心内容。文章采用社会学研究的方式,从定性和定量研究出发,聚焦95后这一群体在社交媒体中的消费行为,对其进行分析和研究。发现了95后的"矛盾化"的心理状态,被社交媒体更加明显的放大。他们在各个社交平台拥有不同的身份,塑造了在现实社会和社交网络中的多面人生和独特的个性。
The young generation born after 1995 is widely concerned by society and labeled as "Post-95s". As the firstgeneration digital natives in the social media age, they have constructed their mindset and life paradigm on the Internet. The group characteristics and lifestyles of the post-95s are the primary research goal of this study. The study uses the social science research method, mainly qualitative and quantitative research method, to analyze the consumption behavior of the "Post-95s" generation in social media. It is discovered that social media more clearly magnify the "contradictory" mental states of the Post-95s. They have different identities on various social platforms, which shapes their multi-faceted lives and unique personalities in real society and virtual social networks.
作者
陈大公
贾荣林
Chen Dagong;Jia Ronglin(School of Fashion Communication,Beijing Institute of Fashion Technology,Beijing 100029,China)
关键词
95后
代际特征
个人主义
社交身份
Post-95s
characteristics
personality
social identity
