摘要
基于百度指数,获取中国50个重点旅游城市2019年2月、7月和2020年相同月份旅游网络关注度数据,创建旅游复苏指数,运用波士顿矩阵理论建立旅游复苏指数矩阵,分析50个重点旅游城市旅游复苏特征。结果表明,2020年2月中国重点旅游城市旅游复苏指数为23.85,南方热门旅游城市下降最多,7月旅游复苏指数为46.42,商务旅游和休闲旅游都能顺利开展的城市旅游复苏指数较高;2月~7月旅游复苏指数增长率平均数为140.18%,43个城市实现正增长,南方休闲度假旅游城市增长较快;重点旅游城市旅游复苏指数矩阵中,明星市场有15个城市,基本上是东南沿海城市,旅游业向来发达且快速复苏,金牛市场有7个城市,主要是内陆城市,问题市场为4个热门旅游城市,瘦狗市场包括24个城市,其旅游复苏指数和增长率均低于平均值。
Based on the Baidu Index,the tourism network attention data of China’s 50 key tourist cities of February and July in 2019 and the same months in 2020 was obtained to create a tourism recovery index and use the Boston matrix theory to establish a tourism recovery index matrix,in order to analyze characteristics of tourism recovery in 50 key tourist cities.The results show that in February 2020,the tourism recovery index of China’s key tourist cities was 23.85,and popular tourist cities in the south declined most;the tourism recovery index in July was 46.42,the tourism recovery index of cities where both business tourism and leisure tourism can be carried out smoothly is relatively high;the average growth rate of the tourism recovery index from January to July was 140.18%,and 43 cities achieved positive growth,and the leisure and holiday tourism cities in the south grew rapidly.In the tourism recovery index matrix of key tourism cities,there are 15 cities in Star market,which are basically in the southeast coastal cities,the tourism industry has always been prosperous and recovering rapidly;there are 7 cities in Cash Cow market,mainly inland cities;Question Mark market is 4 popular tourist cities;Dog market includes 24 cities,and the tourism recovery index and growth rate are all below the average.
作者
黄文胜
HUANG Wen-sheng(Aviation and Tourism College,Guilin Institute of Space Industry,Guilin 541004,China)
出处
《大连大学学报》
2020年第6期48-54,共7页
Journal of Dalian University
基金
国家社会科学基金项目“基于生态足迹和水足迹融合的珠江—西江经济带水生态系统服务可持续利用研究”(17XJY004)
桂林航天工业学院博士、教授基金项目“中国旅游产业融合发展研究”(GHB2018093)。
