摘要
乡村体育旅游有助于改善农村经济结构,带动农村经济增长;能够丰富乡村经济形态,开发利用体育资源;有利于保护生态环境,发展低碳经济;符合特殊环境下我国乡村旅游产业的发展趋势。然而,乡村体育旅游产业存在乡村体育旅游资源配置不合理、乡村体育旅游项目开发同质化严重、乡村体育旅游低碳优势不明显等问题。为了优化农村产业结构和实现乡村旅游经济的持续发展,乡村体育旅游开发可以采取以下策略:强化环保意识,鼓励低碳行为;加大基础设施建设,完善配套产业;打造品牌效应,实施差异化发展;丰富旅游项目,推动产业跨界融合。
Rural sports tourism plays an important role in the process of improving rural economic structure,driving rural economic growth,enriching the rural economy,developing and utilizing sports resources,protecting ecological environment and developing a low-carbon economy.It also meet the development trend of special environment of rural areas of the tourism industry in China. However,the rural sports tourism industry has lots of problems such as irrational allocation of rural sports tourism resources,serious homogenization of the development of rural sports tourism projects,and less obvious low-carbon advantages of rural sports tourism. In order to optimize the rural industrial structure and realize the sustainable development of rural tourism economy,the development of rural sports tourism could adopt the following strategies:strengthen environmental awareness and encourage low-carbon behavior;increase infrastructure construction and improve supporting industries;create brand effects and implement differentiated development;enrich tourism projects and promote cross-industry integration.
作者
王世军
WANG Shijun(Basic Teaching Department of Zhengzhou Technical College,Zhengzhou 450121,China;Yellow River Basin Leisure Sports Tourism Research Center,Zhengzhou 450121,China)
基金
国家社会科学基金项目“我国‘一带一路’沿线特色体育文化与生态旅游融合品牌创新研究”(项目编号:18BTY067)
河南省社科规划年度项目“黄河流域传统体育与旅游融合发展实现路径研究”(项目编号:2020BTY022)
河南省科技厅软科学项目“精准扶贫背景下河南省乡村体育旅游研究”(项目编号:192400410132)。
关键词
乡村经济
体育旅游
发展策略
rural economy
sports tourism
development strategy
