摘要
重视文化创意历来是冬奥会开幕式的开发思路之一,本文采用文献资料、逻辑分析等研究方法对第18—23届冬奥会开幕式文化创意进行深刻剖析,从场馆设计、入场式设计、点火仪式、文艺表演主题四个角度总结开幕式文化创意共性特征,为2022年北京冬奥会开幕式文化创意提供有益参考。研究结果显示:历届冬奥会主场馆建设各具特色,文艺表演主题风格迥异,入场式设计与点火仪式都极具科技含量,在文化创意特征方面,都注重挖掘本国个性文化符号,利用科技手段打造多元化文化产品风格与典型。对2022年北京冬奥会开幕式文化创意建议:要注重对本土文化的深度挖掘;主动吸收先进文化的精华;利用各种手段丰富文化多元化表达方式与内容,构筑中国特色赛事文化,提升中国文化软实力。
Attaching importance to cultural creativity has always been one of the development ideas of the opening ceremony of the Winter Olympic Games.This paper makes a deep analysis of the cultural creativity of the opening ceremony of the 18th-23rd Winter Olympic Games by using the methods of documentation and logical analysis,from the four aspects of venue design,entrance design,ignition ceremony and artistic performance theme,summarizes the common characteristics of the cultural creativity of the opening ceremony,and provides a useful reference for the cultural creativity of the opening ceremony of the 2022 Winter Olympic Games in Beijing.The results show that the main stadium construction of the Winter Olympics has its own characteristics,and the theme of artistic performance has its own style.The entrance design and ignition ceremony are all full of scientific and technological content.In terms of cultural and creative characteristics,they pay attention to excavate their own individual cultural symbols,and use scientific and technological means to create diversified cultural product styles and models.Suggestion:pay attention to the deep excavation of local culture,actively absorb the essence of advanced culture,and enrich the expression of the content of cultural pluralism by means of various means,build the culture of sports events with Chinese characteristics and enhance the soft power of Chinese culture.
出处
《哈尔滨体育学院学报》
2021年第1期10-17,共8页
Journal of Harbin Sport University
基金
2019年度国家社会科学基金项目(编号:19BTY065)。
关键词
冬奥会开幕式
文化创意
文化特征
Opening Ceremony of Winter Olympic Games
Cultural Creativity
Cultural Characteristics
