摘要
新闻短视频,被视为传统媒体媒介融合、媒体转型的标志。不同于传统新闻产品,新闻短视频的生产模式、话语形态具有鲜明的互联网特色。文章通过对新闻短视频的叙事特性、媒介体验、诉诸情感方式、对拟态环境影响的分析,围绕内容下沉、生态下沉、角色下沉等,提出了传统媒体发展新闻短视频的相关建议。
News short video is regarded as the symbol of traditional media convergence and media transformation.Different from traditional news products,the production mode and discourse form of news short video have distinct Internet characteristics.Based on the analysis of the narrative characteristics,media experience,emotional appeal and the influence on the pseudo-environment of the news short video,this paper focuses on the content sinking,ecological sinking and role sinking to provide suggestions for the development of news short video in traditional media.
作者
蓝刚
LAN Gang(Zhijiang College,Zhejiang University of Technology,Shaoxing 312030,China)
出处
《编辑之友》
CSSCI
北大核心
2021年第2期59-63,共5页
Editorial Friend
基金
2020年度杭州市哲学社会科学规划常规性课题“短视频新闻生产驱动机制研究”(M20JC042)。
关键词
新闻短视频
传统媒体
传播价值
news short video
traditional media
communication value
