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5G时代运营商拓展B端市场策略研究 被引量:2

Research on the strategy of telecommunications to expand ToB market in 5G Era
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摘要 随着5G新基建战略持续推进,推动着行业数字化及产业重构的步伐,基于5G时代的B端市场竞争已经悄然开始。面对目前的时代机遇,各大公司结合自身核心竞争力,制定各自战略方针,以应对市场新的挑战。文章站在运营商的角度,通过对通信及互联网行业的研究,结合5G技术优势,在面对互联网公司及超大型企业的抢滩布局下,如何抓住市场机遇,完成数字化转型。运营商将以5G+云+网为基点,向物联网、高清视频、垂直行业应用等方向拓展,聚焦管道价值回归,强调生态合作,提升行业竞争力。 With the continuous development of the 5 G new infrastructure strategy, driving the pace of industry digitization and industrial reconstructing, the competition of B-end market based on 5 G are has already begun. Facing the current opportunities in the era, major companies have combined their core competitiveness to formulate their own strategic policies to meet new challenges in the market. This article is based on the perspectibe of operators from communications and Internet industries, combined with the adavantages of 5 G technology, and focused on how to seize market opportunities and complete digital transformation in the face of the layout of Internet companies and unicorn enterprises. Based on 5 G+Cloud+network, operators will expand to the Internet of Things, high-definition video, vertical industry applications and etc, and focus on the return of pipeline value,emphasize ecological cooperation, and enhance industry competitiveness.
作者 周安顺 朱健荣 李海峰 Zhou Anshun;Zhu Jianrong;Li Haifeng(China Unicom Hainan Branch,Hainan Haikou 572500)
出处 《信息通信》 2020年第12期267-269,共3页 Information & Communications
关键词 5G 运营商 2B 策略 切片 5G telecommunications 2B strategy section
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