摘要
从行为劝导角度分析专业认知教育的现状,探究行为劝导模型下改善专业认知教育行为的设计策略,为设计介入专业认知教育的研发提供理论参考。结合问卷调研、用户访谈等定量定性分析,从行为阶段、行为发生的阻力与动力三方面总结专业认知教育发展的现状。提出设计策略。基于行为劝导强调的三要素,提出优先选择高介入媒介、尝试容纳更多社会角色以及分阶段差异化劝导的设计策略,最终促进高中生专业认知行为的可持续发展。
Analyze the status of professional cognitive education from the perspective of behavioral persuasion,explore the design strategies for improving professional cognitive education behavior under the behavioral persuasion model,and provide a theoretical reference for the design and development of professional cognitive education.Combined with quantitative qualitative analysis such as questionnaire surveys and user interviews,the status of professional cognitive education development is summarized from the three aspects of behavior stage,behavior resistance and motivation.Propose a design strategy.Based on the three elements emphasized by behavioral persuasion,it is proposed to preferentially select high-intervention media,try to accommodate more social roles,and differentiate persuasion in stages to ultimately promote the sustainable development of professional cognitive behavior of high school students.
作者
杜雨函
巩淼森
DU YUHAN;GONG MIAOSEN
出处
《设计》
2021年第4期118-121,共4页
Design
关键词
行为劝导
高中生
专业认知
设计策略
Behavioral persuasion
High school student
Professional cognition
The design strategy
