摘要
探究设计更精准的、可满足用户爱与归属感需求的蒙古族礼品包装设计。运用需求层次理论的视角,甄选出满足用户喜好的蒙古族礼品包装设计因素;以"蒙元造物"礼品包装为例,将带有爱与归属感需求特征的设计因素融入礼品包装中。针对用户爱与归属感需求,完成需求层次理论下的蒙古族礼品包装系列化设计。该设计实践为蒙古族及其他民族的礼品包装设计研究起到了一定的参考启示作用。
Explore the Mongolian gift packaging design which is more accurate and can meet the needs of users’love and belonging.From the perspective of hierarchy of needs theory,this paper selects the Mongolian gift packaging design factors to meet the user’s preferences;taking"Mengyuan creation"gift packaging as an example,it integrates the gift packaging design factors with the characteristics of love and belonging into the gift packaging.According to the needs of users’love and sense of belonging,the Mongolian gift packaging series design based on the hierarchy of needs theory is completed.The design practice for the Mongolian and other ethnic gift packaging design research plays a certain reference role.
出处
《设计》
2021年第4期20-25,共6页
Design
基金
内蒙古师范大学2020年度研究生科研创新基金项目(CXJJS20082)。
关键词
需求层次理论
蒙古族礼品包装
爱与归属感需求
隐性需求
设计因素
Hierarchy of needs theory
Mongolian gift packaging
Love and sense of belonging
Implicit demand
Design factors
