摘要
本文以图书馆文化创意产业品牌为研究对象,阐述图书馆文化创意品牌的内涵及建设意义,以首都图书馆为例分析图书馆文化创意产品及品牌建设发展现状,并在此基础上总结图书馆文化创意品牌定位和用户分析,探讨文创产品设计原则及品牌推广策略。
This research adopts the brand of library’s culture creativity industry as a study target.It illustrates the content of library’s culture creativity brand and its building significance.This study uses Capital Library as an example to analyze the accessional products of library’s culture creativity industry and the current developing situation of its brand building.Based on the above content,this research summarizes the brand positioning of library’s culture creativity and analyzed the demand of customers,discusses the design principles of culture creative products and puts forward the strategy of brand promotion.
出处
《新世纪图书馆》
CSSCI
2021年第1期45-49,80,共6页
New Century Library
关键词
图书馆
文化创意
品牌建设
Library
Culture creativity
Brand building
