摘要
通过构建两生产阶段模型,探讨和验证了使制造商利润最大化的最优产品定价、产品库存以及销售期期长的存在性和唯一性,并用MATLAB软件对相关参数灵敏度进行了讨论分析。研究结果表明:两阶段的市场需求受到不同因素的影响;销售阶段潜在市场需求对商家总利润的影响程度大于预售阶段潜在市场需求对商家总利润的影响;制造商前期的利润值增长幅度缓慢,商家在前期拥有更多的市场份额后,商家获得的利润增长幅度会逐渐增大,直至产品生命周期结束。研究结论为制造商解决价格敏感品库存与定价的最优化问题提供决策参考。
By building a two production stage model,the existence and uniqueness of the optimal product pricing,product inventory and long sales period to maximize the manufacturer’ s profit are discussed and verified,and the sensitivity of relevant parameters is discussed and analyzed with MATLAB software.The results show that:the market demand in the two stages is affected by different factors;the influence of the potential market demand in the sales stage on the total profit of the merchants is greater than that in the pre-sale stage;the profit growth of the manufacturers in the early stage is slow,and the profit growth of the merchants will gradually increase after the merchants have more market shares in the early stage Until the end of the product life cycle.The conclusion of this study can provide decision-making reference for manufacturers to solve the optimization problem of inventory and pricing of price sensitive products.
作者
王可可
贺正楚
潘红玉
吴艳
WANG Ke-ke;HE Zheng-chu;PAN Hong-yu;WU Yan(Business School,Guilin University of Technology,Guilin 541004,China;School of Economics and Management,Changsha University of Science and Technology,Changsha 410114,China)
出处
《系统工程》
北大核心
2021年第1期78-86,共9页
Systems Engineering
基金
国家社科基金重点项目(18AJY022)。
关键词
价格敏感品
网络预售
制造商
Price Sensitive Products
Online Pre-sale
Manufacturer
