摘要
互联网背景下,电子商务作为新的农产品营销模式在农村地区逐步普及。新冠肺炎疫情期间,农产品电商凭借新兴"无接触"消费模式,助力农业产业链条升级优化,解决农产品滞销问题。结合疫情期间福建省漳州市创新"云平台"的启示,未来福建农产品电商发展应着重健全农业大数据平台建设,实现省内特色农产品电商品牌化和标准化,落实农产品电商人才培养政策,鼓励农产品电商创新创业。
With the development of Internet, agricultural products e-commerce, as an emerging marketing method, becomes popular in rural areas. During the period of COVID-19, agricultural products e-commerce helps with the upgrading and optimization of traditional agricultural industry chain, then solves the unsalable problem by introducing the emerging "contactless" consumption mode. Taking Fujian Zhangzhou as an example, the paper analyzes how the cloud platform boosts the online selling of agricultural product and suggests that the future development of Fujian agricultural products e-commerce should concentrate on constructing the digital agriculture cloud platform, establishing the branding and standardization of e-commerce for featured agricultural products in Fujian, and implementing talents cultivating policies and encouraging startup of agricultural products e-commerce.
作者
杨旸衎
YANG Yangkan(Fujian Institute for Industry and Enterprise Development,Fuzhou 350000,China)
出处
《福建商学院学报》
2020年第6期57-63,共7页
Journal of Fujian Business University
关键词
新冠肺炎疫情
农业产业链缺陷
农产品电商
农业云数据
COVID-19
traditional agricultural industry chain defects
agricultural product e-commerce
agriculture cloud data