摘要
近年来中国文化海外传播已取得明显成绩,但仍存在“重形式轻内涵”的文化现象。由于异域文化差异大且展陈方式局限,国外民众对服饰等理解“表层且标签化”,其映射的文化基因和影响亟待拓展。对此,文中探讨了跨文化语境下因人制宜系统论传播的实施策略,有助于服饰文化的活态传承。
In recent years,the overseas dissemination of Chinese clothing has made remarkable achievements,however,there is still a cultural phenomenon of"emphasizing form over connotation".Due to the great differences in foreign cultures and limited ways of presentation,foreign people's understanding of clothing and so on is"still on the surface and tagged",and the cultural gene and influence of its mapping need to be expanded urgently.In this regard,this paper discusses the implementation strategy of the communication mode of systematic theory in accordance with personalized conditions in the crosscultural context,which is helpful to the living inheritance of clothing culture.
出处
《创意与设计》
2020年第5期90-94,共5页
Creation and Design
基金
国家艺术基金2018年传播推广项目(10020120170915538410)。
关键词
服饰文化
跨文化传播
受众分层
互动体验
clothing culture
intercultural communication
audience stratification
interactive experience
