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消费者对自动驾驶汽车内隐态度的实验研究

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摘要 基于双重态度理论,采用GNAT内隐态度实验考察消费者对自动驾驶汽车的内隐态度,弥补了过往研究中只调查外显态度的局限。结果发现:消费者在内隐态度上呈现出对自动驾驶汽车的偏好,且男性与女性不同性别样本的内隐态度未表现出显著性差异。本研究为研究自动驾驶汽车的公众接受度提供了新思路与新视角。
作者 罗超君
机构地区 中国人民大学
出处 《科教导刊(电子版)》 2020年第36期260-261,共2页 The Guide of Science & Education (Electronic Edition)
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