摘要
本研究对2019年新浪微博中器官捐献相关内容进行语义网络分析,发现该话题的讨论被热点新闻事件所主导,其中最主要的四类议题为:负面情境与积极意义并存的遗体捐献者故事、器官捐赠与医学事业进步、对亲缘捐献的支持、捐献意愿与死亡观念表达。研究还发现,目前器官捐献的相关宣导对社交媒体的利用尚不充分;媒体报道过度关注捐献者个体而接受者处于缺位状态,进而造成了微博讨论维度的单一;部分公众存在片面甚至是错误的认知。本文认为,社交媒体的科普与宣导、新闻媒体的多角度报道以及采纳亲缘关系和文化因素的传播策略在器官捐献劝服工作中具备重要作用。
The current study explored organ donation related content on Weibo in 2019 with semantic network analysis.Four topics were found in public discourse,including the negative situation and positive meaning of deceased organ donation,organ donation and medical development,living organ donation,and the rebirth notion.Organ donation promotion didn't make the most of social media,and news articles failed to provide the picture of organ recipients,which lead to simplified perception and even misunderstanding of organ donation from the public.Popularization of medical and legal knowledge on social media and multiple perspectives from the news media will increase the efficiency of donation promotion.The importance of family and cultural influence in the persuasion was also discussed.
作者
潘佳宝
徐智
魏超
Jiabao Pan;Zhi Xu;Chao Wei(School of Culture and Media,Central University of Finance and Economics;School of Journalism and Communication,Minzu University of China)
出处
《全球传媒学刊》
CSSCI
2020年第4期116-133,共18页
Global Journal of Media Studies
基金
中央高校基本科研业务费专项资金(项目编号:SKZZY2015021)阶段性成果
中央财经大学科研创新团队支持计划。
关键词
器官捐献
微博
语义网络分析
健康传播
Organ Donation
Weibo
Semantic Network Analysis
Health Communication
