摘要
运用文献资料法和访谈法,对无锡马拉松赛事媒体宣传报道和运营状况进行分析。结果显示:在赛事报道时既要提高传统媒体报道力度,也要强化网络媒体宣传效应,加强跨媒体合作,规范媒体运营,从而促进赛事发展。
By using the methods of literature and interview,this paper analyzes the media publicity reports and operation status of situation of midia reports in Wuxi marathon events.The results show:the media coverage of the event should not only enhance the traditional media coverage,but also strengthen the publicity effect of online media,strengthen cross-media cooperation and standardize media operation,thus promoting the development of the event.
作者
张明玉
王进
ZHANG Mingyu;WANG Jin(Graduate Dept.of Nanjing Sport Institute,Nanjing 20014,Jiangsu,China)
出处
《辽宁体育科技》
2021年第1期35-39,共5页
Liaoning Sport Science and Technology
基金
江苏省体育赛事研究中心(项目编号:2018ZDJD-B006)
2020江苏省研究生科研创新计划(项目编号:KYCX20_1723)。
