摘要
鉴于电商能使经济体之间的交流渠道更顺畅、信息反馈更快速,电商被大力推广到农产品商圈流通体系,以期改善农产品商圈的流通效率。本文拟以湖南省为例,分析电商效率较低的山丘地区,电商对农产品商圈流通的广义虚拟经济效应,并根据实证评估结果,提出了相应的湖南农产品电商渠道优化的建议。
Since E-commerce can make communication channels between economies smoother and information feedback faster,E-commerce has been vigorously promoted to the circulation of agricultural products.This paper analyzes the generalized virtual economic effect of e-commerce on the circulation of agricultural products in hilly areas,such as Hunan Province.According the empirical result,we make some strategy optimization suggestions.
作者
朱艳春
曾旭明
ZHU Yan-chun;ZENG Xu-ming(School of Economics and Management,Changsha University,Hunan Changsha 410022,China)
出处
《广义虚拟经济研究》
2020年第4期59-65,共7页
Research on the Generalized Virtual Economy
基金
湖南省自然科学基金项目(2019JJ40327)
教育部人文社科规划基金项目(20YJA790068)。
关键词
电商
农产品
广义虚拟经济效应
E-commerce
agricultural products
virtual economy effect evaluation
