摘要
直播是当下网络产业领域中的新兴成员,是新媒体网络生态中的重要组成部分。明星选择在此时加入主播行业混战,并以其独特的身份优势开始逐步影响直播场域的常规秩序。他们开始涉足商业贩卖,取代了网络主播的职业席位,刷新了以往以“网红”作为中坚力量的网络主播身份。但如此迅捷地对新媒体直播产业进行改造和颠覆,其背后的隐性症候也日渐暴露出来,并引发群体化的思考。
Live broadcast is an emerging member of the current network industry and an important part of the network ecology of new media.At this time,stars choose to join the melee in the anchor industry.With their unique identity advantages,they gradually affect the regular order of the live broadcast field.They began to dabble in commercial selling and replaced the professional position of network anchors,refreshing the former network anchors with“web celebrity”as the backbone force.However,the rapid transformation and subversion of the new media live broadcasting industry has revealed the hidden symptoms behind it,and triggered group-based thinking.
作者
黄钟军
蒋芷寒
Huang Zhongjun;Jiang Zhihan
出处
《南京师范大学文学院学报》
CSSCI
北大核心
2020年第4期114-121,共8页
Journal of School of Chinese Language and Culture Nanjing Normal University
关键词
新媒体
明星直播
new media
star
live streaming
labor
spectacle
