摘要
近年来,随着互联网、大数据、人工智能、区块链等新技术的迅猛发展,企业数智化转型成为学术界、决策层和实务领域高度关注的热点问题。数字化和智能化是数字经济的显著技术特征,数字经济是叠加在工业、农业之上更高级的经济形态,更强调供给和需求精准匹配,产业数字化具有互联、数据、集成、创新和转型五大技术特征;市场本质上是信息集中和互换的逻辑空间,一个国家或地区的流通能力对信息化发展水平具有重要影响;连锁经营企业数智化转型是破解客户稳定性和忠诚度不高、运维成本高、效率低、决策反应迟滞、数据孤岛等发展痛点的有效手段,是顺应数字经济时代要求的必然选择,也是构建国内国际双循环新发展格局的重要微观基础,具有广阔的市场空间、有利的经济社会环境和技术条件。连锁经营企业数智化赋能机制包括技术赋能、数字化人才赋能、数字化管理思维赋能、基于区块链的供应链合作模式赋能、构建全渠道零售体系赋能等;企业数智化转型要始终坚守诚信、顾客至上、质量立身、人文关怀等商业本质、商业伦理和社会责任。企业构建数智化生态体系需要做好四个方面的工作:一是根据企业战略和商业模式形成数智化理念;二是统一规划,分步实施;三是做好客服和供应商上线、产品上线、员工上线和服务上线“四个上线”。企业数智化架构体系应包括一个数据中心,一个全渠道营销平台,两条主线(供应链+财务),五条分支(资金、人力资源管理、预算、办公自动化(OA)和商业智能(BI))。
In recent years,with the rapid development of Internet,big data,artificial intelligence,block-chain and other new technologies,the transformation of enterprise digitalization and intelligence has become a hot issue in academia,decision-making and practice.Digitalization and intellectualization are the significant technical features of digital economy.Digital economy is a more advanced economic form superimposed on industry and agriculture and more emphasis is placed on the precise matching of supply and demand.Industrial digitalization has five technical features:interconnection,data,integration,innovation and transformation.The essence of market is the logical space of information centralization and exchange.The circulation ability of a country or region has an important impact on the level of information development.The digital and intelligent transformation of chain operation enterprises is an effective means to solve such problems as low customer stability and loyalty,high operation and maintenance cost,low efficiency,sluggish decision-making response,isolated data island,etc.It is an inevitable choice to comply with the requirements of the digital economy era,and an important micro basis for building a new development pattern of domestic and international circulation.It has broad market space and favorable economic and social environmental benefits and technical conditions.The digital and intelligent empowerment mechanism of chain enterprises includes technology,digital talent,digital management thinking,supply chain cooperation mode based on block-chain,and construction of omni-channel retail system.In the transformation of digitalization and intellectualization,enterprises should always adhere to the business essence,business ethics and social responsibility,such as honesty,customer orientation,quality and humanistic care.
作者
陈娟
吕波
CHEN Juan;LYU Bo(Business School,Beijing Wuzi University,Beijing 101149,China)
出处
《中国流通经济》
CSSCI
北大核心
2021年第1期113-128,共16页
China Business and Market
关键词
双循环
数字经济
数智化
连锁经营
“新零售”
domestic and international circulation
digital economy
digitalization and intelligence
chain operation
“new retail”
