摘要
本文简要地总结了航天文化作为先进文化的一种社会形态,其发展的特征和被时代赋予的内涵;进而结合新时代背景下航天文化的使命,阐述了中国航天科技国际交流中心在航天科普传播与航天精神教育培训体系建设、在航天与民用产业的深度融合、航天文化创意产业发展以及数字化技术转型方面所进行的大量有益实践探索;并从品牌化、国际化、载体化、产业化等四个方面,分析了航天文化影响力传播的实现要素;对航天文化从业人员有一定的参考价值。
This paper briefly summarizes the aerospace culture as a social form of advanced culture,its development characteristics and connotation endowed by the era.Then,combined with the mission of aerospace culture in the new era,this paper expounds a lot of useful practice and exploration carried out by the China Center for Aerospace Science and Technology International Communications(CCASTIC),such as aerospace science popularization and aerospace spiritual education and serial training system construction,deep integration of aerospace and civil industry,as well as aerospace cultural and creative industry development and digital technology transformation.The paper also analyzes the realization factors of aerospace culture influence communication from four aspects:branding,internationalization,carrierandindustrialization.It has reference value for practitioners of aerospace culture.
作者
胡群芳
HU Qunfang(China Center for Aerospace Science and Technolog y International Communications,Beijing,100048 China)
出处
《科技创新导报》
2020年第24期250-253,共4页
Science and Technology Innovation Herald
关键词
航天文化
影响力
传播学
产业融合
Aerospace culture
Influence
Communication
Industry integration
