摘要
作为一种消极的社会评价,组织污名普遍存在于社会中且破坏力巨大。虽然近些年越来越多的学者开始关注和探索组织污名的生成机理和管理策略,然而现有组织污名的研究还非常零散,尚未形成统一的理论框架。本文借助于梳理过去多年组织污名研究文献,致力于回答以下几个问题:当前组织污名研究的理论框架与贡献是什么?社交媒体时代组织污名研究应该关注的重点和方向是什么?本文的贡献在于不仅系统地梳理了组织污名研究的脉络与理论框架,更在于指出社交媒体时代开展组织污名研究的方向与重点。
Organizational stigma is a label that evokes a collective stakeholder group's specific perception that an organization possesses a fundamental,deep-seated flaw that deindividuates and discredits the organization.As a negative social evaluation,organizational stigma with substantial destructive power is prevalent in society.While more and more scholars have started to care about and explore the creation process and management strategies of organizational stigma,the current studies are still very scattered and lack of integrated theoretical framework.Furthermore,prior studies are usually embedded in the context of traditional media.However,social media,with features of the high speed of information generation and dissemination,high emotional and moral based,and the strong interactions between organizations and audiences,will largely change the creation process and management strategies of organizational stigma,thus leading to the need of reconsidering the future research directions of organizational stigma.To fill the above gaps,this study fully examines 51 studies conducted in Chinese and western contexts,propose an integrated theoretical framework of organizational stigma,and point out several directions for future research.After analyzing the current studies,we find that organizational stigma research mainly focuses on four questions:(1)the definition of organizational stigma.Organizational stigma that differs from other social evaluation concepts such as illegitimacy,bad reputation,and low status,is categorized into two types:core-stigma that results from the discredited and tainted perception of organizations owing to some core organizational attributes,such as core routines,core outputs,and/or core customers,and event stigma that results from discrete,anomalous,episodic events;(2)the creation process of organizational stigma.Organizational stigma arises through individual-level and collective-level labeling and attribution processes that links an organization to a negatively evaluated category.In particular,t
作者
刘玉焕
程耿林
Yuhuan Liu;Genglin Cheng(School of Economics and Management,Southwest Jiaotong University)
出处
《管理学季刊》
2020年第3期89-112,167,168,共26页
Quarterly Journal of Management
基金
国家自然科学基金项目“社会企业多元制度逻辑的管理与平衡”(71802165)
教育部人文社科基金项目“组织污名的生成机制与管理策略研究”(16YJC630080)
中国博士后科学基金项目“创业团队领导职能决定因素及与绩效的作用机制研究”(2015M581629)的资助。
关键词
组织污名
核心污名
事件污名
道德与情绪判断
社交媒体
organizational stigma
core stigma
event stigma
emotional and moral evaluation
social media
