摘要
本文详细论述了体医结合向体健融合的创新转变。从产业的竞争力、持久力和波及力三个方面深入分析中医药健康产业与体育产业的偶合特点,以文化生态、全民健身、多元协同、教育功能和人工智能为突破口构建以全民健康为目标的“中医药健康+体育产业”新模式,并为“中医药健康+体育产业”新模式的发展设计延伸路径、嵌入路径和融合路径,以期通过中医药产业和体育产业的深度融合进一步促进大健康产业的繁荣发展。
This paper discusses the innovative transformation from the combination of sports and medical treatment to the integration of sports and health in detail,and analyzes the coupling characteristics of Chinese medicine health industry and sports industry from three aspects of industry competitiveness,endurance and spread in depth.The new model of“Chinese medicine health+sports industry”with the goal of national health is built with the breakthrough of cultural ecology,national fitness,multiple coordination,educational function and artificial intelligence.And for the development of the new model of“Chinese medicine health+sports industry”,an extension path,an embedding path and a fusion path are designed,in order to further promote the prosperity and development of the large health industry through the deep integration of the Chinese medicine industry and the sports industry.
作者
欧阳静
陈小东
叶子轶
孟英婷
OUYANG Jing;CHEN Xiaodong;YE Ziyi;MENG Yingting(Humanity and Management College,Shaanxi University of Chinese Medicine,Shaanxi Province,Xianyang712046,China;School of Public Health,Xinjiang Medical University,Xinjiang Uygur Autonomous Region,Urumqi830011,China;School of Humanities and Management,Southwest Medical University,Sichuan Province,Luzhou646000,China)
出处
《中国医药导报》
CAS
2020年第35期4-7,共4页
China Medical Herald
基金
国家社会科学基金项目(18XDJ015)
陕西省社会科学基金项目(2019ZDWT13)
陕西省体育局项目(2019133)
陕西中医药大学中医药健康管理与决策创新团队建设项目(2019-PY04)
陕西高校新型智库项目(陕教〔2019〕44号)。
关键词
体健融合
健康产业
中医药
体育产业
Integration of sports and health
Health industry
Traditional Chinese medicine
Sports industry
