摘要
城市商业银行作为银行体系的重要组成部分,在服务普惠金融、区域经济发展方面发挥着显著作用。在新城镇化以及大都市圈建设的背景下,县域(集镇)经济活跃,城市商业银行发展迎来重要契机。本文以浙江省城商行为例,结合新常态下县域(集镇)经济发展的背景,指出城市商业银行在发展中面临的短板以及不足,并从战略定位、机构布局、产品服务、营销手段等方面提出针对性建议,以提升城市商业银行的市场竞争力。
As an important part of the banking system,city commercial banks play a significant role in serving Inclusive Finance and regional economic development.Under the background of new urbanization and the construction of metropolitan area,county(market town)economy is active,and the development of city commercial banks ushers in an important opportunity.This paper takes Zhejiang province city commercial Banks as an example,combined with the background of county(town)economic development under the new normal,points out the shortcomings of city commercial banks in the development,and puts forward targeted suggestions from strategic positioning,institutional layout,product services,marketing means and other aspects,so as to enhance the market competitiveness of city commercial banks.
出处
《浙江金融》
2020年第11期73-80,共8页
Zhejiang Finance
