摘要
县级融媒体中心应在用户思维指引下,从用户出发,建立一个媒介与社会资源、商业资源相融合的平台型媒介。充分发挥主流信息传播、用户参与生产内容和服务广大用户的三大媒介平台功能,是解决县级融媒体打通服务群众“最后一公里”的重要路径。这一平台功能也是提升县级融媒体中心作为新型主流媒体的传播力、引导力和影响力的有效探索。
Under the guidance of users’thinking,the county-level converged-media center should establish a platform media that integrates media,social resources and commercial resources from the perspective of users.Giving full play to the functions of the three major media platforms:mainstream information dissemination,user participation in production content and service for users,is an important way to solve the problem of“the last mile”of county-level converged-media.This platform function is also an effective exploration to enhance the communication,guidance and influence of county-level converged-media center as a new mainstream media.
作者
安岚
AN Lan(College of Humanities,Guizhou University of Engineering Science,Bijie,Guizhou 551700,China)
出处
《河池学院学报》
2020年第5期100-104,共5页
Journal of Hechi University
关键词
用户思维
媒介融合
平台功能
新型主流媒体
user thinking
media convergence
platform function
new mainstream media
