摘要
随着网络的发展,社交媒体逐渐成为人们生活的重要部分。文章集中分析了传统媒体与新媒体所存在的差异,在对不同社交媒体对潮牌所具有的优势和劣势进行比较分析之后,建立了在不同社交媒体上进行投资来获得最大关注度的线性模型并进行了运用。
With the recent development of the network,social media has gradually become an important part of human lives.In addition to people using it to browse and communlate,brands also treat social media as a significant marketing channel and do marketing activities on them to attract more attention and consumers.While as a kind of famous brand in recent years,fashion brands maintain a deep relationship with social media.The passage lists typical marketing campaigns of fashion brands on social media and analyzes the differences between new media and traditional media.Meanwhile,different social media are classified,and features of different social media are identified in this passage.In the second part,based on the advertising information of disparate media,this passage establishes the linear programming model to predict the optimized amount of investments of brands on different media under a certain budget.The result is calculated and offers brands a reference that can be considered in their own advertisement plan.
作者
谈思如
Tan Siru(Beijing Haidian Foreign Language Academy,Beijing 110000)
出处
《中阿科技论坛（中英文）》
2020年第11期33-38,共6页
China-Arab States Science and Technology Forum
关键词
社交媒体
潮牌营销
线性规划模型
网络广告
Social media
Fashion brand marketing campaign
Linear programming model
Online advertisement
