摘要
作为动漫、鬼畜、游戏等亚文化群体集聚地的弹幕网站,哔哩哔哩在内容生产及商业模式等方面表现出强烈的青年亚文化特征。亚文化社群往往以区别于“他群”的独特性与排他性获取自我认同感,然而,哔哩哔哩网站商业化运作会稀释亚文化社群的独特性,使其表现出与流行文化相一致的一般性,致使哔哩哔哩内在的商业化逻辑与社群本质属性相悖离。价值共创视角观照下,能够实现媒体平台和消费者资源共享和互动合作,最大化利益相关方的自我需求与价值获取。
As animation,ghost animal,game and other sub-cultural groups are gathered in the screen website,Bilibili shows strong youth sub-cultural characteristics in content production and business model.Subcultural communities often gain self-identity by their uniqueness and exclusiveness,which are different from"other groups".However,the commercial operation of Bilibili website will dilute the uniqueness of subcultural communities and make them show the generality consistent with popular culture,which makes the internal commercial logic of BiliBili contrary to the nature of the community.From the perspective of value co-creation,this paper tries to realize the sharing and interactive cooperation of media platform and consumer resources,and maximize the self demand and value acquisition of stakeholders.
作者
陈维超
皮月新
CHEN Weichao;PI Yuexin(School of Journalism and Communication,Hunan Normal University,Changsha 410081,Chian;School of Literature and Journalism,Xiangtan University,Xiangtan 411105,Chian)
出处
《湖南工程学院学报（社会科学版）》
2020年第4期30-34,42,共6页
Journal of Hunan Institute of Engineering(Social Science Edition)
基金
湖南省社科基金重点项目“大数据时代信息价值观引领研究”(19ZDB019)。
关键词
价值共创
社群营销
圈层化
青年亚文化
情感诉求
粉丝经济
value co-creation
community marketing
layered
youth subculture
emotional appeal
fans of economic
