摘要
符号早在原始时期就是文化的一种表现形式,它的真正意义就在于可以把不能用代码表示的信息充分传达出来,它在现代包装设计中占有举足轻重的地位。符号不仅作为设计中必不可少的元素,也是一项用来联结文化和设计的有效手段。茶文化是组成我国优秀传统文化的重要一环,经过历史岁月的沉淀,茶文化形成了独具中华特色的较为成熟的体系,茶文化符号是构成茶文化的基本形式,也是该社会文化现象不可或缺的一部分。包装设计作为一种视觉形象是符号学理论研究的范畴,将符号学原理引入包装设计领域,并在设计过程中充分渗透茶文化符号的内涵,不仅能够提升设计的美感、艺术价值,也能更合理科学地展现文化魅力。
Symbol as early as in the original period is a form of expression of culture,its real meaning is that it can not be used to convey the code to express the information fully,it occupies a pivotal position in the modern packaging design.Symbol is not only an essential element in design,but also an effective means to connect culture and design.Tea culture is an important part of China’s excellent traditional culture.After years of precipitation,tea culture has formed a relatively mature system with Unique Chinese characteristics.Tea culture symbol is the basic form of tea culture and an indispensable part of this social and cultural phenomenon.Packaging design,as a visual image,is a category of semiotic theoretical research.Introducing the semiotic principles into the field of packaging design and fully permeating the connotation of tea cultural symbols in the design process can not only enhance the aesthetic and artistic value of the design,but also show the cultural charm in a more reasonable and scientific way.
作者
李思佳
陈霞飞
LI Si-jia;CHEN Xia-fei(School of Packaging Design art,Hunan University of Technology,Zhuzhou,Hunan 412000,China)
出处
《绿色包装》
2020年第11期61-64,共4页
Green Packaging
基金
湖南省研究生科研创新项目“贫困山区特色生态农产品品牌设计”(CX20201032)
株洲市社科项目“基于乡村振兴战略的株洲茶陵县生态农产品品牌设计研究”(ZZSK20197)。
关键词
茶文化
符号学
茶文化符号
包装设计
tea culture
semiotics
tea culture symbol
packaging design
