摘要
商业地产作为城市发展的必然产物,已成为现代中国地产开发的重要模式,商业地产由房地产开发单位直接主导建设,将项目立项、投资分析、市场定位、设计施工、业态组合、招商、营销和运营管理等环节进行统筹运作,是现代化商业与地产行业紧密结合的复合型产业。一个商业地产项目的成功与否,一定程度上取决于该项目的定位和运营管理,因此,本文将重点结合我司开发建设的淮安汇金云谷项目,探讨如何在商业地产项目开发中做好项目定位和运营管理。
Commercial real estate,as an inevitable product of urban development,has become an important mode of real estate development in modern China.The construction of commercial real estate is directly led by real estate development units.It is a complex industry that closely combines modern commerce and real estate industry to carry out overall operation of project approval,investment analysis,market positioning,design and construction,business combination,investment promotion,marketing and operation management.The success of a commercial real estate project,to a certain extent,depends on the positioning and operation management of the project.Therefore,this paper will focus on how to do a good job in project positioning and operation management in the development of commercial real estate projects by combining the Huaian Huijin Yungu project developed and constructed by our company.
作者
田宏图
TIAN Hongtu(Huaian Higher Education Park Investment Industrial Co.,Ltd.,Huaian,Jiangsu,223005,China)
关键词
商业地产
项目定位
运营管理模式
commercial real estate
project positioning
operation management model
