摘要
继微博、微信等社交软件的风靡之后,网络直播平台开始崛起,视频直播软件成为时下最热门的应用。资本风口下,网络直播经过PC端秀场直播、游戏类直播、泛娱乐化直播三个发展阶段之后,在实时互动、视觉快感、消除权威等内在动力的推动下迅速崛起,但其准入门槛低、内容同质化严重及盈利模式单一等问题也日益突显。对此,直播平台应提升主播素养、融合新技术并搭载其他行业,进一步优化内容、升级直播形式、创新盈利模式,促进直播行业的健康良性发展。
Following the popularity of social software such as Weibo and WeChat,webcasting platforms have begun to rise,and live video streaming software has become the most popular application nowadays.Under the capital Inflowing trend,after the three development stages of PC show live broadcast,game live broadcast,and pan-entertainment live broadcast,webcasting has risen rapidly under the impetus of real-time interaction,visual pleasure,and the elimination of authority,but its entry barriers Problems such as low content,serious content homogeneity,and single profit model are becoming increasingly prominent.In this regard,webcast platforms should improve the quality of anchors,integrate new technologies and carry other industries,further optimize content,upgrade formats,and innovate profit models to promote the healthy development of the webcast industry.
作者
张小凤
ZHANG Xiao-feng(Fuzhou Business College,Fuzhou 350715,China)
出处
《河南工学院学报》
CAS
2020年第5期34-37,共4页
Journal of Henan Institute of Technology
关键词
资本风口
网络直播
发展内驱力
管控治理
发展趋势
capital inflow
webcast
development drive
control and governance
development trend
