摘要
运用文献资料法、实地考察法等,对金昌市体育文化旅游产业融合进行研究。金昌市“以花为媒”另辟蹊径,构建“体育+”和“+体育”的体育文化旅游产业双向融合发展机制,形成“文化+旅游”审美教育、“体育+旅游”休闲娱乐、“文化+体育”社交生活、“体育+文化+旅游”情感升华等融合模式。存在资源富集,但产业发展滞后;生态环境脆弱,项目建设难度较大等相关问题。建议:建立联动发展机制,促进体育文化旅游产业融合;以文化认同体验为核心,打造独特的品牌IP;创新投融资模式,提高体育文化旅游产业融合发展。
This paper studies the integration of sports culture and tourism industry in Jinchang by using the methods of literature and field investigation.Jinchang takes“flowers as a medium”to develop a new path,build a two-way integrated development mechanism of“sports+”and“+sports”sports culture and tourism industry,and form“culture+tourism”aesthetic education,“sports+tourism”leisure entertainment,and“culture+sports,social life”,"sports+culture+tourism"emotional sublimation and other integration modes.There are abundant resources in industrial integration,but the industrial development lags behind.The ecological environment is fragile and the project,construction is difficult.Suggestions:Establish a joint development mechanism to promote the integration of sports,cultural and tourism industries;take the cultural identity experience as the core to create a unique brand IP;We will innovate investment and financing models and improve the integrated development of sports,cultural and tourism industries.
作者
康林善
妙学春
KANG Lin-shan;MIAO Xue-chun(Department of Education,Gansu Vocational & Technical College of Nonferrous Metallurgy,Jinchang Gansu 737100,China)
出处
《科技和产业》
2020年第11期187-191,共5页
Science Technology and Industry
基金
2015年度国家体育总局体育哲学社会科学研究项目(2209SS15096)
2017年度甘肃省高等学校科研项目(2017A-288)
2017年度甘肃省体育社会科学研究项目(GST201767)
2017年度甘肃有色冶金职业技术学院院级科研项目(GYY2017Y10)。
关键词
体育文化旅游
产业融合
发展
金昌
sports cultural tourism
industry integration
development
Jinchang
