摘要
社交媒体时代,新的媒介生态和传播工具助推着民粹主义政党的崛起。社交媒体和欧洲右翼民粹主义政党在政治传播的目标和策略上展现了独特的依存和“共谋”关系。社交媒体的使用挑战了旧媒体的传播逻辑和传播形式,在右翼民粹主义政党的信息传播、选民动员、社会舆论引导、政党领袖形象塑造、政绩和合法性宣传等方面发挥着极其重要的作用。右翼民粹主义政党在传播策略上依托社交媒体平台,紧紧围绕民粹主义意识形态的内容,注重民粹主义的风格和修辞,并基于道德和身份框架设置议程,以实现民粹主义目标。但右翼民粹主义政党在以民众的名义试图构建政治纯粹性的集体幻象来掌控权力的同时,也给欧洲的民主制度、民众心理、政治秩序和政党格局带来了一些现实的隐忧。在新的媒介传播平台推波助澜下,右翼民粹主义政党未来的发展动向值得持续关注和警惕。
In the age of social media,the new media ecology and new communication tools are driving the rise of populist parties.Social media and right-wing populist parties in Europe show a unique relationship of interdependence and“collusion”due to their inter-related goals and strategies of political communication.The use of social media challenges the communication logic and form of the traditional media,and plays an extremely important role for populist parties with respect to information dissemination,voter mobilization,public opinion guidance,image building of party leaders,and the publicity of political achievements and political legitimacy.Right-wing populist parties employ social media-based communication strategies to realize their goals by closely sticking to the populist ideology both in terms of style and rhetoric,and setting their agenda based on morality and identity.But while trying to use a collective illusion of political purity in the name of the people to gain power,right-wing populist parties are also a cause for concern for the democratic system,public psychology,political order and the landscape of political parties in Europe.The future development of these parties whose impact has been amplified by new media deserves continuous attention and vigilance.
出处
《国际论坛》
CSSCI
北大核心
2020年第6期20-38,155,156,共21页
International Forum
基金
国家社科基金青年项目“21世纪海上丝绸之路与南海问题交互影响机制研究”(项目编号:17CGJ025)的阶段性成果。
关键词
右翼民粹主义政党
社交媒体
政治传播
政治媒介化
后真相
欧洲政治
right-wing populist parties
social media
political communication
mediatization of politics
post-truth
European politics
