摘要
搜索62种广东中文核心期刊微信公众平台并添加关注,对各刊微信的开通基本情况、发布内容、基本功能、特色服务、推送消息及推送频率、过刊全文浏览格式等进行逐个调研分析。研究结果表明,62种期刊中,45种期刊开通了微信公众号,基本功能较为齐全、内容更新及时的仅有《南方水产科学》《深圳大学学报·理工版》等12种期刊(占27%),HTML、Rich HTML、XML等超文本格式的采用率非常低。分析发现广东中文核心期刊微信运营普遍存在开通流于形式、运营思维和用户服务意识缺乏、增值服务太少、未能把握多元可持续的盈利模式等问题。建议通过高度重视"互联网+"背景下的媒体融合发展、加强微信构建顶层设计、开发多元可持续盈利模式、培养或引进数字化出版人才等举措,不断提升广东科技期刊的微信平台传播力和影响力。
Through searching the WeChat public platforms of 62 Chinese Core Journals in Guangdong and adding attention, this paper conducts investigation and analysis on the basic situation, publishing content, basic functions, characteristic services, push message and push frequency, and full-text browsing format of previous issues of each journal. The results show that among the 62 journals, 45 journals have opened WeChat public platform, however, only 12 journals(27%) such as South China Fisheries Science, Journal of Shenzhen University(Science & Engineering), etc. have complete basic functions and timely contents, the adoption rate of hypertext formats such as HTML, Rich HTML, XML is very low. The paper analyzes and finds that the following problems are common in the WeChat Operation of Guangdong Chinese Core Journal: the opening of WeChat is a mere formality, lack of operational thinking and user service awareness, too few value-added services, and failed to grasp the multiple sustainable profit model. The following suggestions are put forward to enhance the communication power and influence of WeChat platform of Guangdong science and technology journal: attaching great importance to the development of media integration under the background of "Internet ", strengthening the top-level design of WeChat, developing multiple sustainable profit models, training or introducing digital publishing talents, etc.
作者
张辉玲
Zhang Huiling(Editorial Department of Guangdong Agricultural Sciences,Institute of Agricultural Economics and Rural Development,Guangdong Academy of Agricultural Sciences/Key Laboratory of Urban Agriculture in South China,Ministry of Agriculture and Rural Affairs,Guangzhou 510640,China)
出处
《科技管理研究》
CSSCI
北大核心
2020年第20期255-262,共8页
Science and Technology Management Research
基金
广东省科技厅科技计划项目“媒体融合下广东核心期刊数字化转型调查及传播力提升研究”(2017A030303039)
广东省农业科学院院长基金项目“基于‘互联网+’的学术期刊传播力提升与发展机制研究”(201717)。
关键词
广东科技期刊
微信
HTML
用户服务意识
传播力提升
盈利模式
Guangdong science and technology journal
WeChat
HTML
user service consciousness
transmission power optimizing
profit model
