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疫情下高校的社会关注变化研究

Research on the Changes of Social Concerns in Colleges and Universities inthe Wake of COVID-19
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摘要 新冠肺炎疫情对国家经济、社会稳定和公众心理健康造成了威胁,也给高等教育带来了巨大挑战。分析高校在疫情期间被社会公众关注的特征与内容,有助于高校进一步加强声誉管理,提高应对重大突发事件的能力。本研究通过百度指数数据分析疫情期间31个地区62所样本高校被关注度的特征,利用Tableau数据图表和SPSS数据分析软件进行呈现,并总结了疫情背景下高校声誉管理的启示。研究结果发现,与非疫情期间高校关注度相比较,疫情爆发期公众对高校的关注度整体降低9.71%,表明疫情对高校社会声誉产生了一定的影响;在高校关注度普遍降低的情况下,疫情严重地区的高校关注度普遍较高;疫情对重点高校的关注度影响要低于对普通高校的关注;公众关注高校的热点内容集中在高校对比、受疫情影响的高校研究生招生、复试以及网络授课等方面。最后总结疫情背景下高校在声誉管理方面应做的工作。 The COVID-19 poses a threat to the country's economy,social stability,and public mental health,and also poses major challenges to higher education.Analysis of the characteristics and content of universities that are paid attention to by the public during the COVID-19 outbreak will help colleges and universities further strengthen their reputation management and improve their ability to respond to major emergencies.In this study,the characteristics of 62 sample colleges and universities in 31 regions during the epidemic were analyzed through the Baidu index data,which was presented by using Tableau and SPSS software,and we summarized the enlightenment of college reputation management in the context of the epidemic.The results of the study found that:compared with the attention of universities during the non-epidemic period,the overall public attention to colleges and universities during the outbreak period decreased by 9.71%,indicating that the epidemic has a certain impact on the social reputation of colleges and universities.Universities in areas with severe epidemics generally have a higher level of attention;the impact of epidemics on key universities is lower than that of ordinary universities;the heated content of public attention on universities is focused on such aspects as university comparison,postgraduate enrollment,re-examination,and online teachingimpacted by the epidemicand so on.Finally,wesummarize the efforts that universities should make in their reputation management under the epidemic situation.
作者 刘盛博 周雨晴 刘佳新 LIU Sheng-bo;ZHOU Yu-qing;LIU Jia-xin(Graduate School of Education,Dalian University of Technology,Dalian 116024,Liaoning,China)
出处 《兵团教育学院学报》 2020年第6期42-47,共6页 Journal of Bingtuan Education Institute
基金 教育部人文社会科学研究青年基金项目“基于多源数据的‘双一流’政策对高校的影响机制及影响效果评价研究”(20YJC880057) 中央高校基本科研业务费专项资金资助项目“基于多源数据的‘双一流’政策对高校的影响机制及影响效果评价研究”(DUT20RW116)。
关键词 新冠肺炎疫情 关注度 百度指数 高校声誉管理 COVID-19 Baidu Index college social attention reputation management
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