摘要
社会主义核心价值观等正能量信息的有效传播,是加强个人品德建设,强化社会责任意识,营造良好社会文化氛围的有效途径。从社会资本和感知价值理论角度,利用结构方程模型分析微信用户正能量信息传播效能的影响因素。数据显示社会资本、感知价值是微信用户正能量传播的重要驱动因素,并构建了微信用户正能量信息传播效能模型,帮助政府和社交媒体平台采取针对性措施引导正能量信息有效传播。
The effective dissemination of positive energy information,such as socialist core values,is an effective way to strengthen personal moral construction,strengthen social responsibility awareness and create a good social and cultural atmosphere.From the perspective of social capital and perceived value theory,this paper uses structural equation model to analyze the influencing factors of positive energy information dissemination efficiency of WeChat users.Data shows that social capital and perceived value are important drivers of WeChat users’positive energy dissemination,and constructs a model of positive energy information dissemination efficiency of WeChat users,which helps the government and social media platform take targeted measures to guide the effective dissemination of positive energy information.
作者
徐斌秀
谢荣见
尹秀芳
XU Binxiu;XIE Rongjian;YIN Xiufang(School of Management Engineering, Anhui Polytechnic University, Wuhu 241000)
出处
《吉林农业科技学院学报》
2020年第5期38-42,69,共6页
Journal of Jilin Agricultural Science and Technology University
基金
国家社会科学基金项目(16BGL201)
安徽省教育厅高等教育提升计划一般项目(TSSK2017B03)
安徽工程大学校青年科研基金项目(2016YQ19)。
关键词
社会资本
正能量信息
感知价值
传播效能
微信
social capital
positive energy information
perceived value
dissemination efficiency
WeChat
